August Alumni of the Month – TRAORE Sidiki, Regional Executive Director Susu

Mr Sidiki Traoré joined the Supdeco Dakar Group in 2004 where he obtained a Certificate of Special Studies in Marketing and Management (Licence). He decided to continue his master’s studies to specialize in Marketing / Sales in 2005. This master marketing offers a wide choice of opportunities. It makes it possible to occupy at first jobs rather operational and functional. Marketing remains an indispensable branch of the company and is becoming increasingly important in its organization.

His professional career began in December 1999 as a promoter of Orange Senegal. He was in charge of setting up a long distribution circuit, ensuring the DN (Digital Distribution) by recruiting new points of sale. Subsequently, Sidiki joined Canal+ Senegal in October 2002 and became Commercial Attaché / Head of this company evolving in the audiovisual world. He was responsible for setting up, managing and leading the distribution network, but also for developing sales in the area.

Mr. Sidiki Traoré experienced a meteoric rise in the audiovisual company Canal+ where he became respectively Head of Distribution Network in Senegal in January 2008 and Director of Sales and Development ISEC/Canal+ in Burkina Faso in September 2009. His adventure with Canal+ ended in April 2012 when he joined Alink Telecom Burkina Faso as Commercial Director. His task was to coordinate the commercial activity of the subsidiary and ensure the achievement of the assigned objectives, to guide the activity of the sales force, to decline and to ensure the execution of the axes and communication plans defined by the group.

For several years, Mr. Traoré will develop professionally by holding key positions at Group Alink. After Burkina Faso, in April 2014 he became Commercial Director in Cote d’Ivoire, then July 2016 General Manager Alink Telecom in Benin, then he became VP Sales and Marketing Group Alink West Africa in Cote d’Ivoire. As VP Sales & Marketing for Alink West Africa, he developed and implemented sales and marketing plans, contributing to significant revenue growth.

In March 2020, Sidiki became General Manager at Qotto Benin, where he led the development strategy and strengthened national and international partnerships. He is responsible for Qotto’s West Africa Regional Management for the period from March 2023 to May 2024 and has contributed significantly to the company’s regional growth.

Sidiki Traoré, with more than 20 years of experience, is a recognized leader in business management and business development, especially in West Africa.

Currently Regional Executive Director for Susu, a digital insurance company since June 2024, he supervises and develops the regional subsidiaries, ensuring the execution of the group’s strategies.

With deep expertise in the West African market and a strong ability to forge strategic partnerships, Sidiki Traoré continues to play a key role in the business and technology landscape in Africa.

We wish him excellent success in his professional and personal journey.