On February 13, 2026, at Amphi Faidherbe, Groupe SUPDECO Dakar organized the event “Marketing Inside: Zoom on Marketing Careers”, a pedagogical initiative designed to connect students with the professional realities of the marketing field.
Through two complementary panels, the morning explored marketing in all its dimensions: from strategic analysis to operational execution, from data-driven insights to value creation.
Panel 1: Careers in Analysis and Decision-Making
Moderated by Dr. Fatoumata Gaye Diop, Marketing Lecturer and Researcher, the first panel laid the foundations of strategic marketing: understanding before acting.
Discussions highlighted the central role of market research, quantitative and qualitative data, and consumer insights in building effective strategies. Speakers explained how rigorous market analysis enables organizations to:
- Identify opportunities and threats
- Understand consumer expectations and behaviors
- Guide strategic business decisions
- Reduce risks associated with decision-making
Panelists also emphasized the growing importance of data, analytical tools, and the ability to transform information into competitive advantage.
The speakers for this panel were:
- Mr. Yoro Diaw, CEO – Dadch&Co Market Research
- Ms. Nadia Kaddoura, Founder & CEO – Momentum Marketing
- Ms. Balkissa Ahmadou, Marketing & Growth Director – Airudi Afrique
- Mr. Dame Fall, Qualitative Research Executive – Kantar TNS
Their diverse professional backgrounds provided students with a comprehensive overview of careers in strategic analysis, from marketing consulting and consumer research to growth strategy.
Panel 2: Careers in Action and Value Creation
Moderated by Mr. Babacar Ahmed Lo, the second panel focused on a complementary dimension: transforming strategy into measurable impact.
After analysis comes execution. Speakers shared their experiences in implementing marketing strategies through:
- Digital marketing and online campaign management
- Sales strategy and business development
- Content creation and audiovisual production
- Innovation and agility in competitive environments
Discussions highlighted that modern marketing relies as much on creativity as on performance, as much on technology as on customer understanding. The ability to create value, engage audiences, and generate measurable results is now central to marketing professions.
The panelists were:
- Mr. Amadou Sarr, Sales & Marketing Executive Director – Maraz
- Mr. Alioune Sylla, Entrepreneur & Digital Marketing Expert
- Mr. Laurent Yannick De Rogo, Producer & Client Director – Wurus
- Mr. Omar Wagué, Co-founder & General Manager – Reflex Sénégal
Their complementary expertise illustrated the wide range of career opportunities within operational and digital marketing.
Congratulations to Dr. Fatoumata Gaye Diop for the outstanding academic design and coordination of this event.
Our sincere thanks go to all panelists for their availability, the quality of their contributions, and the generosity with which they shared their professional experiences.
Through the relevance of their insights, the richness of their careers, and the transparency of their advice, they provided students with a concrete and realistic immersion into marketing professions.