Passionate, creative and rigorous, Aminata Néné Satourou DIOP, who graduated from the Supdeco Dakar Group with a Master of Science in Management option Marketing & Commerce International in 2011, has charted an exemplary career path.
He started his career at Société Générale de Banques au Sénégal (SGBS) as Head of Market and Product Development from July 2010 to August 2012. During this period, she brilliantly planned product communication, optimized sales processes, and created commercial animation materials.
In August 2012, she joined Kantar Francophone West Africa as a Research Fellow, a role she held until July 2014. She then moved to the same company, becoming Senior Research Officer from July 2014 to September 2016, then Account Manager from September 2016 to April 2017. In this role, she was responsible for designing research projects and overseeing teams, demonstrating her commitment to improving processes for the benefit of clients.
In April 2017, Aminata was promoted to Associate Director, Quantitative Insights, a role she held with distinction until July 2019, when she left the company. Her expertise and effective project management marked this milestone in her career.
Since August 2019, she has held the position of BTL Strategy & Brand Activation Director at PNL Senegal & Côte d’Ivoire. As such, she designs, develops and implements BTL communication strategies for international FMCG brands and major sporting events. Its proactive management of the dedicated team and strategic direction contribute to the profitability of communications operations and return on investment.
Aminata Néné Satourou DIOP, an alumni whose exceptional track record underscores her constant commitment to excellence, from marketing planning to strategic leadership, inspiring future generations.
We wish Aminata every success in her professional and personal career.