Supdeco Dakar alumna, Aida DIENG embodies strong and disciplined leadership, built over time and guided by high standards, commitment, and a sense of impact.<\/p>\n
Her academic background in Marketing Strategy and Communication at Supdeco Dakar, completed in 2002 with High Honors following the defense of a dissertation recognized as a reference work by the Dakar Chamber of Commerce and Industry for its quality, provided her with a solid foundation that she has continuously strengthened throughout more than twenty years of professional growth.<\/p>\n
Her career path has led her to hold key positions in demanding environments, particularly in the port, telecommunications, insurance, and hydrocarbons sectors. She notably worked at Orange<\/a> and later supported the transformation from Shell<\/a> to Vivo Energy S\u00e9n\u00e9gal<\/a>, where she held several strategic roles in Sales and Marketing for over a decade, including Fishing Sites, Lubricants, Loyalty, Payments & Card Manager. Over the years, she developed recognized expertise in marketing, communication, and brand management.<\/p>\n In 2012, she further enhanced her academic journey by earning a second Master\u2019s degree in Commercial Strategies and International Relations, strengthening both her international outlook and her understanding of global business challenges.<\/p>\n From 2014 to 2025, as Senior Brand & Marketing Manager at Vivo Energy S\u00e9n\u00e9gal<\/a>, she led short- and long-term marketing strategies, developed initiatives to strengthen the visibility of the Shell<\/a> brand, coordinated flagship projects with internal and external stakeholders, and supervised communication agencies and business partners.<\/p>\n